Planet Veggie

Popcorn: that ubiquitous cinema snack. Personally, I think eating should be banned at cinemas; all that rustling and munching does my head in but, if people really can’t stop stuffing their faces for a couple of hours, then perhaps only silent snacks should be allowed – say, marshmallows, for example.

Still, what people do in the privacy of their own homes is fine though, obviously, and if people want to munch the evening away with popcorn and a movie but are worried about the sugar and calories contained in the popcorn, then they should give Metcalfe’s Skinny Popcorn a go.

Metcalfe’s Skinny Popcorn is – as you’ve probably guessed – popcorn with fewer calories than other popcorn – under 125 calories per serving, in fact (unless your definition of ‘serving’ is ‘a whole massive bag to yourself’. Not that that’s my definition, no no no). They contain no artificial flavours or colours and two of the range (Maple Bacon and Cinema Sweet) are sweetened by a carefully concocted blend of Stevia – a natural plant extract. There are five flavours available:

• Sweet ‘n’ Salt
• Sea Salt
• Maple Bacon
• Cinnamon Sweet
• Cinema Sweet

and all are gluten-free, high in fibre, suitable for vegetarians and, except for the Cinnamon Sweet variety which contains milk, suitable for vegans.

Metcalfe’s are currently running an ad campaign and, if you’d like to join in the fun, snap a pic of you enjoying some of their popcorn, share it on Instagram and Twitter and tag it #popitlikeitsmetcalfes

So, if you’re looking for a lower calorie popcorn that’s still as sweet and tasty as any other popcorn, get yourself a bag or two (or three or four – oh, just get all five, okay?) of Metcalfe’s Skinny Popcorn.

• RRP: £1.59 Sharing Pack
• RRP: £0.79 Impulse Pack
• RRP: £1.79 Multipack
• Metcalfe’s skinny® was founded in 2009, and in 2016 was acquired by Kettle Foods Ltd
• Metcalfe’s® is available in Tesco, Waitrose, Sainsbury’s, Asda, on Ocado and in leading independent retailers.
• The Metcalfe’s® product range extends to:
o Popcorn Crisps
o Corncakes
o Ricecakes
o Popcorn Thins